George Whitehead
George Whitehead started with a still and a talent for brewing. As a Pure Blood with a businessman's instinct, he recognized early that quality was necessary but insufficient; market control was what built an empire. The Peach Tree Soda Company began as a small family operation in Peach Tree City, and Whitehead grew it into the most powerful brewing organization on the Rum Coast through a combination of acquisition, political leverage, and strategic elimination of competition.
He bought out smaller breweries across the south, absorbing their operations and their customer bases. Those that refused to sell found their stills sabotaged and their product spoiled. In Peach Tree City, Whitehead pushed through laws making it illegal for competing brews to be bought or sold, creating a captive market backed by municipal authority. The threat of relocating the Company and its economic activity keeps city officials cooperative.
The covert side of the operation involves the Witch Doctors of the Everforest, who supply poisons and dubious substances that the Company channels to paying clients. Whitehead runs both the legitimate and illegitimate operations with the same Pure Blood business sensibility: acquire, control, and eliminate anything that stands between the Company and complete dominance.
He bought out smaller breweries across the south, absorbing their operations and their customer bases. Those that refused to sell found their stills sabotaged and their product spoiled. In Peach Tree City, Whitehead pushed through laws making it illegal for competing brews to be bought or sold, creating a captive market backed by municipal authority. The threat of relocating the Company and its economic activity keeps city officials cooperative.
The covert side of the operation involves the Witch Doctors of the Everforest, who supply poisons and dubious substances that the Company channels to paying clients. Whitehead runs both the legitimate and illegitimate operations with the same Pure Blood business sensibility: acquire, control, and eliminate anything that stands between the Company and complete dominance.
Children
